How to Use Social Media in Your Job Search

How to Use Social Media in Your Job Search

Social media is a global phenomenon happening in all markets regardless of wider economic, social and cultural development. If you are online you are using social media. – Universal Mc Cann

According to TechTarget, social media is the collective of online communication channels dedicated to community-based input, interaction, content-sharing and collaboration.

How do you use social media? Do you use it for personal entertainment or do you use it for a more important cause? Actually there are many ways that you can use social media. Its most common usage nowadays are social networking, promotion, news updates, and building professional brands. But do you know that you can also find your next job using social media?

How to Use Social Media in Your Job Search

You will be surprised how social media can help you land your next job. To give you a head start, here are the top 3 social media websites where you can look for a job:

1. LinkedIn

LinkedIn is a social networking website for professionals. It connects people, companies, same minded professionals, colleagues including alumni, industry and business related groups — to network, search jobs, hire and do research.

If you are already on LinkedIn, one of its most usable features is its online resume that can be viewed by your connections who are possibly looking for good hires. So make sure to make your profile as good as possible.

Receiving job offers in LinkedIn is possible only if you have many connections. But if you are just starting, you can manually look for jobs on LinkedIn yourself. Here is how to job search using LinkedIn:

This video is part of Justin Seeley’s course entitled Up and Running with LinkedIn on Lynda.com.

I cannot reiterate more how useful LinkedIn is — in today’s digital world. If you are not on LinkedIn, you are missing a lot.


Read: The Best Job Sites in the Philippines | Job Seeker’s Guide to Preventing Identity Theft | Why You Should Attend a Job Fair | Top 10 Things to Bring to Job Interview



2. Facebook

Facebook is not just a social networking website, it is the ultimate social networking website. If you are not in Facebook, you are probably living under a very huge rock. Here are few of the major features of Facebook:

  • Marketplace – allows members to post, read and respond to classified ads.
  • Groups – allows members who have common interests to find each other and interact.
  • Events – allows members to publicize an event, invite guests and track who plans to attend.
  • Pages – allows members to create and promote a public page built around a specific topic.
  • Presence technology – allows members to see which contacts are online and chat.

A. Facebook Job Groups and Pages. There are many Facebook job groups that post legitimate job openings. Most of these groups are created by regular citizens.

Note: Good Facebook job groups will vary on your location.

If you want to join a Facebook job group, log on to Facebook, input the word “job” in the search box, then head over to groups tab. Some factors that you should consider in joining a job group are the following: (1) administrators, (2) number of members and (3) how active the group is.

If you are in the Philippines, you can join the following groups:

Facebook pages for job seeking tips are the following:

B. Events. Also with Facebook, you can keep track of upcoming job fairs and career-related events in your local area.

C. Official company pages. You can follow the official Facebook pages of the company where you want to apply. Most companies share their latest job openings through their official social media accounts.


3. Twitter

Twitter is a free microblogging service that allows registered members to broadcast short posts called tweets. Here is how you can use Twitter in your job search:

A. Hashtags.
Popular hashtags on Twitter that you should check out are the following:
#jobsearch
#career
#Hiring or #NowHiring
#Jobs
#Careers
#TweetMyJobs
#JobOpening
#JobListing
#JobPosting

Industry-specific hashtags:
#healthcare
#sales
#HR
#Graduate Jobs
#ITJobs
#TechJobs
#Marketing
#Freelance

B. Job Site’s Official Twitter Accounts. You can also check out official Twitter accounts of job sites like @Monster, @Glassdoor, and @indeed.

Caution
A sense of caution, social media is not immune from scams. Some social media accounts, groups and pages are made to gather personal information from people who are determined to get a job. So, before you apply for the job post, make sure to do the following:

  1. Verify that the recruiter is genuine.
  2. Google the employer or recruiter’s name. If all you can find are job postings, that is a bad sign.
  3. Track the employer’s phone number via Google or some other reputable web phone directory, or by simply calling Information.

If you cannot verify the availability of the job post or the legitimacy of the recruiter, do not bother to apply.

Final Take:
Don’t get me wrong, the traditional method of job search is still effective. But slowly, job search is going digital and you should keep up. If you want an easier job search method, use social media — just be cautious of scams and bogus job posts.

Sources:
Wave 3 – Studies for Universal Mc Cann
What is Social Media?
Up and Running with LinkedIn
What is Facebook?
How to Use Twitter to Find a Job
How to Avoid 5 Major Types of Online Job Scams

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